So I wrote here a few days ago about how good Bill Clinton was at communicating his message and included a YouTube clip from the Bill Clinton Foundation featuring the former president and a coterie of movie stars. Good humoured and cleverly written, it works wonderfully.
I know it’s not a political campaign video or a high-minded policy message, but it still shows the skills necessary.
Today, I bring you it’s antithesis. And this time it is from a political campaign. It’s from Herman Cain. A candidate in the Republican primary and a man who wants to have Clinton’s old job.
It’s rather unusual and is a pretty good demonstration of how not to do it…
Oh my word. Well that first ad with the bizarre edits and cuts and the weird smoking campaign manager is bad, but a quick search brought forward this ad (also by Herman Cain’s team) from earlier in the year. Not only is it terrible, but it tells you nothing. I bet it cost a fortune too!